From Ad Spend to Patient Encounters: How Epic-Using Health Systems Are Closing the Loop on Marketing ROI

Apply to Attend

Virtual 1pm - 2.30pm ET

June 17, 2026

Healthcare marketing leaders are under more pressure than ever to prove that what they do moves the business.

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CFOs want ROI. Service line leaders want demonstrable patient volume.

And yet, in most health systems, marketing's reporting stops at the top of the funnel — clicks, sessions, form fills — with no credible way to tie campaigns to actual revenue, show which service lines are being fed, or prove that the cost of acquiring a patient is going down.

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The disconnect between what marketing spends and what the business can see is becoming impossible to ignore.

‍

You'll leave with:

A clearer picture of where peer health systems are on the journey from pixel removal to Epic-connected attribution

Practical patterns for getting compliance, privacy, and IT to say yes

A grounded view of what's possible when ad platforms optimize on real patient conversions instead of form fills

Freshpaint

Healthcare marketing has changed. The expectations are higher, budgets are tighter, and the platforms marketers rely on are less transparent every year. At the same time, privacy isn’t optional in healthcare. It’s the baseline. Freshpaint helps healthcare marketing teams grow in this new reality by turning privacy-safe first-party data into better performance and clearer measurement. We give teams control over how data is collected and shared, connect marketing activity to real outcomes like attended appointments and enrollments, and make cross-channel impact easier to prove to leadership and finance. Because today, winning isn’t about getting more data. It’s about making faster, defensible decisions with the data you can trust.

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Frequently Asked Questions

What type of event experiences does Connex provide?

Connex Group delivers event experiences, such as In-Person Events, Virtual Roundtables, Webinars, and help you to drive attendees to your own events.

Who attends Connex Group event experiences?

Global senior decision makers from leading industry brands attend our event experiences. Between 2021 to May 2026, 4,473 senior executives attended our event experiences. If you are interested in attending a Connex event experience contact us.

How can I participate in a Connex Group event experience?

There are a couple of ways you can participate in a Connex event experience; as a partner or as an attendee. Whichever you are interested in, do get in touch.

Can I sponsor a Connex Group event experience?

Yes! We partner with leading brands all across the globe – for partnership opportunities please get in touch.

Does Connex Group offer customized event experiences?

Yes we do. For customized event experiences, or to find out more on what we can offer, please get in touch with your requirements.

Don’t take our word for it — Hear from real customers

"The team at Connex Group has been a great partner, they've helped drive quality engagement with what's been traditionally a hard group to reach. While other firms in this space often feel transactional in nature, the Connex Group team is committed to building long-term relationships, is open to feedback, and consistently delivers a solid ROI."

Bryanne Baye
Senior Director, Field & Channel Marketing

"Connex is our secret weapon for meeting the world's top executives. Their events redefine excellence, consistentlydelivering exceptional results. We're not just choosing an events company;we're choosing the future of our business."

Shabnam Jahan
Sr. Enterprise Account Based Marketing Manager

Connex hosts one of the few events where the signal beats the noise. The room was intentionally small, the titles were right, and the conversations were candid. We left with clear next steps and real net new relationships, not just business cards.”

Divya Handa
‍Senior Director Marketing - International

“THANK YOU” to you and your team for delivering an outstanding event! I would like tohighlight the quality of the entire process, of communication and of the way you represented Temenos/ AWS and Capgemini in front of our prospects. Lookingforward to continuing the collaboration!"

Cristina Minculete
Senior Marketing Manager

“We’ve been working with Connex for 1year and they have exceeded our expectations in every way. If you are preparedto listen to their advice they will get your brand in front of customers, ittake years to meet through traditional channels. Highly Recommended."

Amy Rios
Field & Event Marketing Manager

From Ad Spend to Patient Encounters: How Epic-Using Health Systems Are Closing the Loop on Marketing ROI

Virtual 1pm - 2.30pm ET

June 17, 2026

Healthcare marketing leaders are under more pressure than ever to prove that what they do moves the business.

CFOs want ROI. Service line leaders want demonstrable patient volume.

And yet, in most health systems, marketing's reporting stops at the top of the funnel — clicks, sessions, form fills — with no credible way to tie campaigns to actual revenue, show which service lines are being fed, or prove that the cost of acquiring a patient is going down.

The disconnect between what marketing spends and what the business can see is becoming impossible to ignore.

You'll leave with:

A clearer picture of where peer health systems are on the journey from pixel removal to Epic-connected attribution

Practical patterns for getting compliance, privacy, and IT to say yes

A grounded view of what's possible when ad platforms optimize on real patient conversions instead of form fills

Freshpaint

Frequently Asked Questions

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Don’t take our word for it — Hear from real customers

Don’t take our word for it — Hear from real customers